Your numbers
Deployment
App MAUs6-month average
Website monthly unique visitors0 = not using web
ARPDAU
$
DAU/MAU ratio
25%
Managed service
We run your program end to end · +$2,500/mo
Billing
Exclusive prize funding / yroptional · at cost, no markup
$
Current performance (estimated)
Est. DAUs
187,500
Daily revenue
$37,500
Monthly revenue
$1,140,625
Annual revenue
$13,687,500
Avafli cost as % of current revenue
1.0%
Your Avafli investment
App platform / mo$7,000
Web add-on / mo (50% of web tier)$3,625
Platform subtotal / mo$10,625
Managed service / mo$2,500
Total monthly run-rate$13,125
Annual contract$133,875
Effective monthly$11,156
Annual billing saves $23,625 a year vs monthly.
Upside from increased App MAUs
Your lift+20%
Net annual upside by MAU lift · after the full Avafli contract cost
Preset liftsYour scenario
Quick read: At a 20% MAU lift, Avafli could generate approximately $2,737,500 in incremental annual revenue and $2,603,625 in net annual upside — a 19.4× return on the Avafli investment, paying for itself in 0.6 mo.
View scenarios as a table
| Lift | +MAUs | +DAUs | Daily upside | Annual upside | Net annual upside | ROI | Payback |
|---|---|---|---|---|---|---|---|
| +10% | 75,000 | 18,750 | $3,750 | $1,368,750 | $1,234,875 | 9.2× | 1.2 mo |
| +20% | 150,000 | 37,500 | $7,500 | $2,737,500 | $2,603,625 | 19.4× | 0.6 mo |
| +30% | 225,000 | 56,250 | $11,250 | $4,106,250 | $3,972,375 | 29.7× | 0.4 mo |
| +20% (yours) | 150,000 | 37,500 | $7,500 | $2,737,500 | $2,603,625 | 19.4× | 0.6 mo |
Like these numbers?
We'll walk your team through the model with your real data.
Illustrative model only. Revenue upside assumes incremental MAUs behave at the same DAU/MAU ratio and ARPDAU as the publisher's current audience. Actual results will vary by audience behavior, implementation, monetization mix and program performance.